11/11/2023 0 Comments Hamilton writer![]() Until next time! Hopefully you channel your inner Lin-Manuel Miranda in your next project.Which is not to say Hamilton has since fabricated a response. Or subscribe to my YouTube channel where we discuss the world’s best, most creative marketing campaigns and commercials. If you’re looking for more career or marketing tips, join 45,000 people who follow me on LinkedIn where I post daily. ![]() Follow the process, and you won’t throw away your shot. The next time you sit down to watch Hamilton, don’t forget how much innovation and work goes on behind the scenes while you’re still dreaming up your next big idea. You’ll see what works (and what doesn’t) so you can have a successful launch. By testing your business concepts before expanding on them, you’ll build anticipation and grow a waiting list for your brand. You may not have any aspirations to write a hit musical, but there’s a lot to be said for following Lin’s creative process. See if it resonates, and you’ll know if your idea is worth pursuing further. So what’s the takeaway? Create the smallest and simplest version of what you want to build - a song for a musical, a demo video for an app or an article for a book. Their creators would have known there was no interest in the appetizer, if you will, so there wouldn’t be buzz for the entree. Remember, though, that if these initial tests had failed - if the Spanx prototypes flopped or no one signed up for Dropbox - that feedback would have still been useful. “It’s an ongoing loop, but it’s also how you determine if there is an audience for your business in the first place.” They start with the rough version of an idea and share it, get feedback and make improvements from there,” he said. I spoke with Carl Richard Fairbank, expert investor and entrepreneur, who explained, “Successful entrepreneurs know they can’t just spring their ideas on people out of the blue. It’s not just entrepreneurs, but investors who believe in this method. They validated the idea and laid the groundwork to grow and improve. These early tests worked just like Lin Manuel Miranda’s White House performance. That simple video resulted in a 70,000+ waitlist and many helpful suggestions on how to improve it. He made a concept video and posted it online. He didn’t build a file-sharing software right from the beginning. She tested this ultra-simple version with her friends and family, then improved it until it became a best-selling product that made her a billionaire.ĭrew Houston, who co-founded Dropbox, also started simple. She started small with an incredibly simple prototype that she created by cutting the legs off a pair of old pantyhose. In fact, it’s what Eric Reis outlines in his book, The Lean Startup.Īnother great example of this is Sara Blakey, the founder of Spanx. I’ve seen this process of create, test, improve and create play out over and over again in the entrepreneurial world. “They require that you share your ideas with others so you can use their feedback to create something even better.” How To Apply This Idea To Your Work In reality, the best creative ideas - whether in business or the arts - come from a collective effort,” he said. “So many of us fall into this trap of believing that creativity is a purely individual process that happens behind closed doors. I was curious to ask Tom John Or-Paz, founder of LightArt, since his work touches both art and business. That’s the same cycle for creating successful businesses. ![]() He used crowds at The White House and college campuses as his “focus groups.” He used their feedback to turn his song into a mixtape and ultimately a full-blown musical. Unlike many entrepreneurs who don’t tell a soul about their ideas until launch, Lin tinkered on his idea in public. You might read that story and think, “Well, that’s great for Lin-Manuel Miranda, but what does that have to do with me as an entrepreneur?” Let’s look at Miranda’s process from a different perspective … With all of this buildup, it was no surprise that Hamilton sold out for months and smashed award records when it released - or that Lin-Manuel was invited back to the White House to perform the musical a few years later.
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